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ryan@bigtexhospitality.com
Dallas-Fort Worth, Texas. Serving all 50 states.
HomeMeet Big Tex

Ten years running hotels. Now running oversight for yours.

Ryan NeGron spent more than a decade carrying the P&L, the payroll and the hiring decisions. Big Tex brings that experience to owners who want oversight without a management contract.

Ryan NeGron, founder of Big Tex Hospitality Management Advisors
Ryan NeGron, founder and managing advisor

Ryan NeGron

Most oversight advice comes from someone who has never run a property. Ryan has run several.

He spent more than ten years running hotels as a General Manager, Corporate Director of Operations, VP of Operational Management, Director of Openings and Transitions, and Director of Training and Development. That work spanned eight major brands, including Marriott, Hilton, Hyatt, IHG and Wyndham, plus independent and boutique properties. He opened hotels from the ground up, including extended-stay and dual-branded projects, and carried the P&L, the payroll and the hiring decisions himself.

Since 2026, as Director of Sales and Marketing at x·quic, he has worked hotel cost recovery and profit protection from the vendor side, deepening the P&L and margin knowledge a fractional advisor needs.

Big Tex Hospitality Management Advisors exists for owners who want that level of oversight without signing a management contract or giving up a share of their revenue.

10+

Years in hotel operations, GM through VP

8

Major hotel brands, plus independent and boutique

3

Vendor-side leadership roles in hotel P&L and profit protection

DFW

Based in Dallas-Fort Worth, working markets in all 50 states

Operator first. Advisor second.

The order matters. Everything Big Tex advises on was learned running properties, not from a management-company playbook.

2015 to 2025

General Manager to VP of Operational Management

Marriott, Hilton, Hyatt, IHG, Wyndham, independent and boutique

More than ten years in hotel operations leadership across eight major brands, including launching new hotels: multiple extended-stay and dual-branded projects through pre-opening, ramp-up and stabilization.

2026 to now

Director of Sales and Marketing

x·quic, Hospitality Profit Protection System

Leading sales and marketing for a hotel cost-recovery and profit-protection platform, working daily in the P&L and payroll lines a fractional advisor is hired to watch.

Alongside

Founder and Managing Advisor

Big Tex Hospitality Management Advisors

Fractional management oversight for independent owners and portfolios: scheduled calls, automated reporting, hiring advice, and P&L and payroll oversight at a flat monthly fee.

Properties led and opened.

Real buildings and real P&Ls across Texas and several brand families.

Marriott-branded hotel Central TexasIndependent hotel Central TexasWyndham-branded hotel TexasIHG-branded hotel TexasHilton-branded hotel Texas

“I’ve carried the P&L myself. I know where a property’s margin quietly leaks, and what to do about it.”

Ryan NeGron, founder

Has run the P&L

Ten years accountable for the same numbers he now oversees for other owners.

Has hired the team

Built and interviewed hotel staff and leadership across eight major brands.

Has prepped for brand QA

Knows what a standards inspection actually checks for, across major flags.

Will tell you no

Operators don’t have time for a soft read. Neither do owners spending their own money.

Why the name, and why the work.

Ryan NeGron with his wife and son

Hospitality is a family business, even when it’s a corporate one. The best owners Ryan worked for were building something to hand down, and they made every decision like it.

Big Tex is built the same way: Texas-based, family-first, and allergic to consulting that bills for motion. If a client isn’t better off for hiring us, there’s no reason for us to be there.

That’s the whole pitch. Straight answers, real work, and the willingness to say what an owner would say, whether you own one property or you’re building a portfolio.

Try it free for 30 days.

One property or a portfolio. No contract and no pressure: start the trial, get the calls and reporting on your calendar, and decide whether it is worth the flat fee.

Start free trial No cost for 30 days, no contract to sign.
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